7 tips to build online credibility

"Audience members learn to trust those representing businesses that know what they are talking about"

How to respond to questions, feedback and negative comments:
  • Appoint a staff member who has the ability to respond and communicate without judgement, it may not be you!
  • Ensure your business & strategic plan is understood by staff
  • Reply to questions in a timely manner with substantial answers
  • Admit if necessary that there may be a better option for a customer’s needs
  • Don't differentiate between community members and non-community members
  • Research your answer if necessary
  • Appreciate any contribution with a thank you

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