Understand what your online audience wants

Always ask yourself this question: who am I talking to? 

It doesn't matter if you don't offer all the services you post about. For example, you own an online fashion store and your audience is teen girls. Don't only write about your sales and products; write about topics that are of interest to teens in general such as offline fashion events.
Find out what they want by gauging the impressions and the percentage of feedback.
Lastly end your post with a question to invite interaction ...

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