Google Analytics Top Tip on Landing Pages
Watching user metrics on landing pages* is a key metric to understanding whether the information you’re delivering matches the needs of the traffic you’re receiving. For example high bounce rates and high exit percentages on landing pages might mean that the ideas you’re optimising for that page don't necessarily match what a user might be looking for. Alter your content, revise keywords or create a specific landing page for a specific campaign.
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*The Landing page is defined as the web page that visitors arrive at after they click the link on a search engine results page or a PPC (pay per click) advert.